Boosted by @joe@f.duriansoftware.com
RE: https://mastodon.social/@matthiasott/116609310065016685
“One approach, proposed by Google Research, is what you might call a “token auction.” In this model, advertisers don’t buy ad slots on a page. Instead, they bid, token by token, on the actual text the model generates. Each advertiser brings their own LLM, and an auction mechanism decides whose model gets to influence the next word. The output is a weighted blend of competing interests, shaped by who’s willing to pay more.”