Matt Tutt

People are probably tired of me saying this - but capitalism is to blame for the current wildfires, on multiple levels:

- Native woodlands are cut down, flammable non-natives like Eucalyptus are planted - high in oil and a quick cash crop for land owners 🤑

- Climate change strongly tied to capitalist (human) activities ✈️

- People leave the countryside and migrate to cities to find work - leaving vast wild land vulnerable (no-one to raise the alarm, no human fire-prevention in place) 👷

Saw this on Reddit earlier - the irony being, Reddit is Big Tech and is also being manipulated by various parties to help form your view (2 down, 2 across).

Op titled this "Twelve small stitched poem-objects I made."

Lemmy is the best alternative to Reddit.

I have recently started an ambitious new project - fighting back against climate change & rising inequality by growing avocados at a local level!

It might sound a *bit* mad... but this is the plan:
- I am teaching people how to grow (and graft) avocados.
- We create networks of local growers.
- These growers then teach other people how to grow, and graft, avocados.
- Growers will share cuttings with anybody who wants to start growing.

(continued in next post...)

I honestly believe white supremacy is the underlying issue of our time, with capitalism sitting heavily upon this, driven by imperialism and white saviourism.

I wanted to write about how some people (in this case Rutger Bregman and his School For Moral Ambition) I feel are nice examples of this in action.

There's nothing new here - I am trying to amplify the work of smarter/braver people before me.

Anyway - here it is - https://matttutt.me/the-problem-with-rutger-bregman-and-the-school-for-moral-ambition/

RE: @floridamarx@mastodon.social

These are the people I want to find and support - because they speak to the truth - regardless of how uncomfortable it is to hear.

How many times will we see the C word in the context of these wildfires as reported by news outlets around the world? 🤔🤔🤔

A slightly "unhinged" looking comment I might have left, when responding to someone who is (fairly, IMO) calling me out on my blog.

I openly admit to hypocritical, paradoxical behaviours. I am a search marketer (!) and I am very openly anti-capitalist (!!). What bigger opposite could you have??

I don't hide away from any of this. I do this work because it pays the bills and I have figured a way to work with clients that are (more) aligned with my values, as best as possible...

Spent a nice few mins creating this earlier today - politicians and their favourite search engines.

This was based on a lot of psychological profiling, as you can probably imagine...

A very nice email I received a few days ago.... 🥲🥲🥲

When you read a one star book review and it CONVINCES you to buy the book.

"Extremely woke" = sold!!!

(note I wouldn't dream of buying from Amazon... just doing some research) ✊

Legit SEO + PPC job I saw posted - we're "climate conscious" (and then later) we're AI first.

I wonder if they'd love someone as curious as me, who will be happy to curiously ask them, how being AI first enables them to be climate conscious too? :)

(of course they are a B Corp and everything else).

I did a talk with XR last week about fighting back against Big Tech - it was on YouTube but we've added it to TubeFree now.

I enjoyed the chat - and am very lucky to have been invited on - but I still feel that to "de-Google" or similar is very much a privileged position to be in. Not everyone can do it... so we still need to think bigger. A few people de-googling won't be enough.

Anyway - I learned a ton from Rania Youssef - as ever! She is brilliant :)

https://tubefree.org/w/dyP5ZAxLxf99UZdcPGbYKx

I do some bits with the IDN (International Degrowth Network) and I love this section.

For me (for those in the sustainability space as well, or those who claim to care about inequality) - you are not a good person if you care about climate change and not global inequality.

This is either through ignorance, arrogance, greed... or some other unknown, undesirable trait.

Random question - is anyone funding the anti-capitalist movement? Perhaps it is not labelled in such a blatant way (for fear of being detected) - but there must be some funding available for such movements, I am thinking funding for:
- Degrowth movements
- Ethical independent tech
- Anti imperialist movements etc

I know funding cuts are a thing (thanks to Trump and co) but - are there other options out there?

Or - are people forced into using crowdfunding platforms?

RE: @codebuzz@indieweb.social

Reminder that I am here to support anyone in the Fediverse willing to join forces to build a legit ethical alternative to Linkedin.

I think there is a huge gap/need for such a platform. I am less sure how we fund it... but I hear (via others) that there are grants available for such projects.

I recently learned about CLODO - Committee for the Liquidation and Subversion of Computers - a French anarchist group active in the 80's.

They are worth reading up about: https://theanarchistlibrary.org/library/memory-loss-collected-communiques-from-clodo

A longshot - I sometimes split some SEO work with a great freelance SEO who is based in Gaza. As you can imagine, life has not been easy for her (her name is Ghalia).

I don't say this to promote myself - but if anyone wants SEO, website or even social media help, Ghalia can help, and I'm happy to assist as a form of go-between (eg I listen to your needs, and then relay to her). And she gets 100% of the fee you pay.

(also happy to share her contact details if anyone wants to go direct!) 🙏 💚

I think some people enjoy being contrarian (especially on social media!) - I can't say I do but I don't mind having an alternative opinion :)

I wrote this recently - how AI movements hijack outrage and funnel it in the wrong direction, often for political motives...

I may update this piece later but for now I wanted to get some thoughts down on paper (or screen?)

https://www.notobigtech.org/en/posts/2026-07-24-how-ai-movements-like-quitgpt-hijack-public-outrage-around-ai-and-funnel-this-towards-reformist-poli/