Confused by recycling? Wondering why the symbol doesn't seem to make sense anymore?
I spent half a year researching what happened. I found that corporations sold Americans on the chasing arrows — while stripping the logo of its meaning.
We've become so focused on making everything recyclable that we forget to question whether recycling everything was the best goal in the first place. And that's exactly how companies wanted it.
https://grist.org/culture/recycling-symbol-logo-plastic-design/