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Richard MacManus

@ricmac@mastodon.social
mastodon 4.8.0-nightly.2026-10-06
  • Open on mastodon.social

Head of Editorial at Latent Space, a leading AI engineering publication · Internet historian at cybercultural.com · Founded ReadWriteWeb (2003–2012) · 🥝 in 🇬🇧

3959 Followers
857 Following
50 Posts
Joined June 04, 2017
Personal website:
https://ricmac.org
Latent Space (work):
https://www.latent.space
Internet history blog:
https://cybercultural.com
Alt a/c:
@classicweb@indieweb.social
Open post
Richard MacManus @ricmac@mastodon.social
· 5mo ago
Replying to
Now they’ve discovered external style sheets.
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Open post
Richard MacManus @ricmac@mastodon.social
· 5mo ago
Replying to
Unfortunately, I think the next step might be: “What if we created a virtual DOM…”
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Open post
Richard MacManus @ricmac@mastodon.social
· 5mo ago

Happy Web Freedom Day to those who celebrate (i.e. everyone who uses the fediverse):

“Just over a week after Mosaic 1.0 was released, CERN gifted the Web to the world as open source software. As of 30 April 1993, the still relatively new Internet communications platform was suddenly free for anyone to use, with no strings attached.” https://cybercultural.com/p/1993-mosaic-launches-and-the-web-is-set-free/

1993: Mosaic Launches and the Web Becomes Open Source
Cybercultural

1993: Mosaic Launches and the Web Becomes Open Source

On 21 April 1993, Marc Andreessen announces NCSA Mosaic 1.0, the first version of its multimedia browser. Just over a week later, CERN gifts the World Wide Web to the world as open source software.

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Open post
Richard MacManus @ricmac@mastodon.social
· 2mo ago
Boosted by @tchambers@indieweb.social
Some of you old webheads might enjoy my latest post on Latent Space. It turns out the Semantic Web is alive and well, in the form of ontologies being used to keep LLMs honest. https://www.latent.space/p/ontologies-agentic-systems
latent.space
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Open post
Richard MacManus @ricmac@mastodon.social
· 2mo ago

Today's my first day in a new role: Head of Editorial at Latent Space. From ReadWriteWeb to The New Stack, I've always loved being at the cutting edge of tech x media. So I'm thrilled to join swyx & his team!

p.s. given that AI tech talk typically gets a hostile reception on the fediverse, I likely won't post about my work much here. But if you are interested in these topics, I encourage you to subscribe to my articles: https://www.latent.space/

latent.space
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Open post
Richard MacManus @ricmac@mastodon.social
· 3mo ago

I will say this about the fediverse: it’s not the kind of place where a company or someone still working there will post “We’re expanding and hiring!” just a few months after it laid off 75% of its staff. Small mercies.

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Open post
Richard MacManus @ricmac@mastodon.social
· 3mo ago
Replying to
The sponsorship model is theoretically still a great business model for blogs: companies benefit from reaching a specific audience (eg dev tools sponsoring on a tech blog), and having their brand viewed favorably next to the host (especially if the blog is known for its quality). Of course, that only works if there is a functional referral ecosystem from search engines and social media…and that ecosystem was trashed by social media and now AI overviews is all but killing it off forever.
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Richard MacManus @ricmac@mastodon.social
· 6mo ago

Apparently it’s 20 years since Jack Dorsey sent the first tweet. On that same day, 21 March 2006, I was blathering on about “microcontent design” on ReadWriteWeb. This was the feeds world that web geeks like me wanted to become a reality: i.e. web standards-based feeds, using RSS/Atom, structured blogging, microformats, etc. Little did we know that Twitter would introduce the concept of proprietary feeds to the internet…and that would win out over web standards. https://web.archive.org/web/20060508071004/http://www.readwriteweb.com/archives/microcontent_de.php

web.archive.org
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Open post
Richard MacManus @ricmac@mastodon.social
· 3mo ago

Very sad to hear of the passing of Om Malik (@Onmyom@mstdn.social), one of the OG tech bloggers. Our blogs worked together at the Crunchies in 2007 (https://cybercultural.com/p/026-rww-redesign-2007-crunchies/) and earlier that year I'd met up with him at a local SF cafe (https://cybercultural.com/p/024-readwriteweb-key-hire-hustle-culture/). Even though we were jostling for position on the Technorati charts at the time, he was the nicest, wisest, most generous with his advice person in Silicon Valley. RIP Om, you were one of the original minds of tech. https://om.co/2026/06/24/1966-2026/

mstdn.social

om (@Onmyom@mstdn.social) - Mastodon 🐘

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Open post
Richard MacManus @ricmac@mastodon.social
· 3mo ago

Well said.
“…the web is not a collection of technologies like HTML, CSS and JavaScript. The web is a philosophical choice to build a system that puts humans as its core constituency. The platform of technologies designed with that philosophy in mind may include AI-related systems. But if they are going to be part of the web, then they must be designed to put humans first.” @torgo@mastodon.social

mastodon.social
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Open post
Richard MacManus @ricmac@mastodon.social
· 5mo ago
Boosted by @tchambers@indieweb.social
"Today’s social media platforms are no longer centered around sociable activities. Instead, most platforms offer us a broadcast medium and invite us to learn how to game the algorithms so that we too can create assets for the major corporations." 🔥 🔥 🔥 from @zephoria@mastodon.social https://journals.sagepub.com/doi/10.1177/20563051261437487
journals.sagepub.com
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Open post
Richard MacManus @ricmac@mastodon.social
· 2mo ago

RE: @classicweb@indieweb.social

My @classicweb@indieweb.social bot is up and running again. Per below, I've been rather distracted with real-life priorities in recent months, but I spent some time with Codex yesterday and today in order to make the bot far more automated. Now it just needs approvals from me once per day, so will post on a regular cadence once more.

indieweb.social
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Open post
Richard MacManus @ricmac@mastodon.social
· 2mo ago
Boosted by @tchambers@indieweb.social
This week's Agentic Web News covers the rise of the agentic web as a concept, browsers integrated into the agentic tools of OpenAI and Anthropic, real momentum for the WebMCP protocol, plus further agentic commerce and web development news. https://agenticweb.news/browsers-in-agents-webmcp-momentum/ #AgenticWeb
agenticweb.news
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Open post
Richard MacManus @ricmac@mastodon.social
· 5mo ago

This weekend I began #blogging again like it was 2003. Leaflet, which is an AT Protocol product, reminds me a lot of Radio Userland in 2003 (when I started ReadWriteWeb). It has an informal quality and it encourages community inter-linking. I also like that it's integrated with Bluesky, so comments and even trackbacks are potentially much easier than e.g. using Webmentions with Mastodon. I want ActivityPub to go this direction, too. I expand on all this in my Leaflet: https://ricmac.leaflet.pub/3mjcsrphlnc25

mastodon.social

Mastodon

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Open post
Richard MacManus @ricmac@mastodon.social
· 5mo ago
Reflections on 23 years of blogging; and why I still raise a toast to the real RWW, despite what’s happened to it over the past decade. https://ricmac.leaflet.pub/3mjwy6k77u22q
ricmac.leaflet.pub
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Open post
Richard MacManus @ricmac@mastodon.social
· 2mo ago

Simon Reynolds, one of my favourite authors, on blogging in the 2000s. He still blogs to this day, unusually running multiple Blogspot sites, one for each book and/or genre he writes about. I subscribe to all of them in my Feedbin / NetNewsWire setup, and dip in from time to time. Also some other music bloggers, especially of the esoteric variety. Alas, tech bloggers aren’t as active these days…or as interesting, tbh. I like that early 2000s energy of the mp3 bloggers.

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Richard MacManus @ricmac@mastodon.social
· 6mo ago

In my current jobless state, I’ve found it hard to focus on anything other than finding a way to earn an income again…and family stuff. So my days are filled up with my Web AI projects (mostly head-down at this stage), family (picking up kids from school, taking them to swimming lessons, etc), looking at the job boards and usually throwing my hands in the air, and just generally feeling anxious. It’s also meant I can’t focus on writing internet history or even post on Mastodon. Weird times.

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Open post
Richard MacManus @ricmac@mastodon.social
· 5mo ago
Boosted by @tchambers@indieweb.social
YES!!! In all honesty, I have struggled to post to Mastodon ever since I started my professional focus on the agentic web (after losing my journalism job in Feb, I am trying to get a one-man consulting biz off the ground, focused on Web x AI). I think there is a very healthy debate to be had here about how the open web can benefit from agentic tech…and tbh, can actually take the lead on this if folks get behind it. Controversial, I know. Glad #FediForum is discussing it. https://www.timothychambers.net/2026/04/29/a-conversation-spinning-out-of.html
timothychambers.net
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Open post
Richard MacManus @ricmac@mastodon.social
· 5mo ago

What is the agentic web?

I’ve published a new post defining the term and placing it in the broader history of the web:

Read web → Read/write web → Platform web → Agentic web

My core argument is that websites are not disappearing. They still matter, especially because the web is fundamentally a human construct. But their role is expanding, because (like it or not) AI agents will increasingly be used by people to access and interact with websites. https://ricmac.org/2026/05/08/what-is-the-agentic-web/ #AI #AgenticWeb

ricmac.org
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Open post
Richard MacManus @ricmac@mastodon.social
· 3mo ago

My personal reflections on a hectic and inspiring week in San Francisco, covering the AI Engineer World's Fair. https://agenticweb.news/ai-engineer-worlds-fair/

agenticweb.news
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Open post
Richard MacManus @ricmac@mastodon.social
· 6mo ago

New from my Web AI Lab: I’ve built an “article assistant” for my site that runs using local AI in the browser (via Chrome + Gemini Nano) when available — and falls back to a cloud model when it isn’t.

Before you dismiss this because it's AI, I think this has huge implications for the #OpenWeb. Instead of sending every interaction to BigTech clouds, users can increasingly run AI on their own device: better privacy, lower cost & more user control.

Check it out: https://ricmac.org/2026/03/19/article-assistant-local-ai-browser/ #WebAI

mastodon.social
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Richard MacManus @ricmac@mastodon.social
· 7mo ago

It turns out job-hunting and/or figuring out what's next in terms of an income...well it's more work than my previous day job! The bad news if you sometimes click on my links: Cybercultural isn't being updated as regularly now :( Sorry about that... The good news (depends on your interests tho) is that my personal website is rocking with new posts, new design, and more. If you're interested in the intersection of open web and AI, you might like to read my latest: https://ricmac.org/2026/03/11/webmcp-ai-agents-interact-website/

ricmac.org
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Richard MacManus @ricmac@mastodon.social
· 4mo ago
Boosted by @tchambers@indieweb.social

"Hey...let's be careful out there." Prompted by the immortal words of Sgt. Phil Esterhaus on Hill Street Blues, I look at two lessons from RunSignup’s careful AI rollout:

  1. Embed AI where users already work.
  2. Move fast — but safely.

I also reflect on some of the negative feedback about agentic AI this week — including continued layoffs in our industry and a lack of user trust in AI.

https://ricmac.org/2026/05/29/agentic-ai-business-lessons/ #AI #AgenticWeb

ricmac.org
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Open post
Richard MacManus @ricmac@mastodon.social
· 3mo ago

My latest newsletter -> This week's market signals suggest the conversation is moving beyond AI models and toward enterprise infrastructure.

AWS + Adobe are using MCP to connect enterprise agents, Vercel has launched its eve framework, Okta has published an agent identity roadmap, and Google has proposed an open discovery layer.

Together they point to the emergence of an enterprise agent stack.

https://agenticweb.news/agent-stack-becomes-enterprise-infrastructure/ #AgenticWeb

agenticweb.news
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Open post
Richard MacManus @ricmac@mastodon.social
· 5mo ago
Testing the #AgenticWeb feed from tags.pub -> this post should show up on @agenticweb, which you can follow if you’re interested in the topic. (Cool new service from @evan@mastodon.social that spreads tagged content further than normal; apparently just following a hashtag in Mastodon etc isn’t as effective as you’d think)
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Richard MacManus @ricmac@mastodon.social
· 6mo ago

Most people think AI will reduce the importance of websites. I think the opposite is happening — but in a very different way. Here's how I'm looking at the emerging Agentic Web, including its opportunities for web publishers and developers...and the very real threats, too. https://ricmac.org/2026/04/07/the-agentic-web/

ricmac.org
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Richard MacManus @ricmac@mastodon.social
· 6mo ago

Paul Ford ( @ftrain@tilde.zone) is blogging again and I’ve found his posts speaking to me, like they did 20+ years ago. Helps that I’m about the same age as him, so I can identify with the career and life angst he writes about. Also it’s something to do with me enjoying dipping into blogs again, since a lot of social media posts are really offputting nowadays (I hate this, I hate that, etc).

“…while I am many places right now, I am not in career heaven. So I took the train home.” https://ftrain.com/whoompf

ftrain.com
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Open post
Richard MacManus @ricmac@mastodon.social
· 7mo ago

I experimented with WebMCP on my personal website, exposing two tools an AI assistant can call directly from the browser: searching an article and subscribing to my newsletter. It’s a small prototype, but it hints at how websites are fast becoming AI-interactive surfaces. https://ricmac.org/2026/03/11/webmcp-ai-agents-interact-website/ #WebAI #WebMCP #WordPress

ricmac.org
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Open post
Richard MacManus @ricmac@mastodon.social
· 5mo ago
AX was the new DX. Now it’s becoming the new UX. In my latest post, I explore how "agent experience" has morphed beyond "developer experience" and become a branch of "user experience". https://ricmac.org/2026/05/05/agent-experience-new-ux/ #AgenticWeb #AI
ricmac.org
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Richard MacManus @ricmac@mastodon.social
· 2mo ago

RIP Sam Neill, one of New Zealand’s finest. https://youtu.be/ScAktnImPbQ?si=NOVvMekDSu68lPBL

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Open post
Richard MacManus @ricmac@mastodon.social
· 5mo ago
Replying to
@andypiper All the best with your next projects, Andy. You'll always be a leader of the Rebel Alliance!
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Richard MacManus @ricmac@mastodon.social
· 6mo ago

I'd like to share what I've been working on, in a #FediHire kind of way:

I’ve been exploring how AI systems are starting to act as an interface to the web. To help organizations navigate this shift, I’ve developed an *Agentic Web Audit* — a hands-on, non-automated assessment of how AI systems access, understand, and interact with your site, and where the biggest opportunities are.

If your org needs help adapting its website to the AI era, this is what I offer: https://ricmac.org/agentic-web-audit/

mastodon.social

Mastodon

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Richard MacManus @ricmac@mastodon.social
· 3mo ago

Agentrification, Promptotype, Wrapplication: New Words for Work https://aboard.com/more-new-words-for-new-work/ (by @ftrain@tilde.zone)

aboard.com
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Richard MacManus @ricmac@mastodon.social
· 6mo ago

“The future is much more likely to be AI embedded inside a million bespoke workflows, not a million bespoke workflows jammed into a single AI interface. For product leaders and designers, that’s a big opportunity.” https://bigmedium.com/ideas/links/saas-is-dead-benedict-evans.html

bigmedium.com
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Richard MacManus @ricmac@mastodon.social
· 6mo ago

Wow… I voted yes. @evan@cosocial.ca

cosocial.ca
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Richard MacManus @ricmac@mastodon.social
· 7mo ago

As part of my #WebAI explorations, I've built an AI chatbot for my personal website called Ask Ricmac. Under the hood, it runs on a Cloudflare Workers backend that uses Vectorize, D1 and Workers AI. During development, I also used the WordPress MCP Adapter and Claude Desktop. In this post I explain how these pieces fit together and the role each one plays. https://ricmac.org/2026/03/06/building-ask-ricmac-my-first-experiment-in-the-web-ai-stack/

mastodon.social
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Richard MacManus @ricmac@mastodon.social
· 5mo ago
Replying to
@wtrmt@mastodon.social You can’t just insult my article and not explain…
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Richard MacManus @ricmac@mastodon.social
· 5mo ago
Boosted by @tchambers@indieweb.social
Replying to
@tchambers@indieweb.social Thanks Tim, and that response would definitely fall in the first bucket (I like to think I am careful with its use too).
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Richard MacManus @ricmac@mastodon.social
· 5mo ago
Replying to
@GIFmodel@olia.geocities.institute I don’t think I’m simplifying history, it’s just a framing device. I’m talking about broad trends. Eg even in what I have labeled the “Platform Web”, that was a time when the Indie Web thrived. I understand that you don’t like the “Read Web” term here, but I think it’s valid in the context of the trends I’m discussing.
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Richard MacManus @ricmac@mastodon.social
· 5mo ago
Replying to
@evan@cosocial.ca @tchambers@indieweb.social @_followback Ah, I didn’t know about the followback bot; have done that now.
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Richard MacManus @ricmac@mastodon.social
· 5mo ago
Replying to
@wtrmt@mastodon.social I think we are talking at cross-purposes here. Your criticisms are entirely valid, but not what my article was about. But I appreciate the followup comments — I just get frustrated with generic insults on social media, which tends to especially happen with AI stuff. Anyway, I am glad you explained your concerns.
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Richard MacManus @ricmac@mastodon.social
· 5mo ago
Replying to
@wtrmt@mastodon.social And to maybe address one of your points, there are a lot of orgs that *want* their sites to be used by agents, and I believe that will become more and more common. But I do agree that there are issues for many other sites, that revolve around fair compensation for using their content (I am among them, eg my Cybercultural site loses money)
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Richard MacManus @ricmac@mastodon.social
· 5mo ago
Replying to
@wtrmt@mastodon.social very interesting! Thanks for sharing. And yes, UX is definitely about people as the users (per https://www.nngroup.com/articles/definition-user-experience/) In my article, I was using AX to denote the equivalent for agents. My main point wasn't that AX is replacing UX, but that "it's time to go beyond traditional UX," as I put it in the concluding subheader. #YMMV
nngroup.com
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Richard MacManus @ricmac@mastodon.social
· 5mo ago
A personal poll...I'm just curious what the responses will be. I have takes / thoughts on various AI tools, e.g. the new version of OpenAI's Codex, or the latest Claude hot thing. I honestly don't know where to post about AI, given the generally anti-AI sentiment on the fediverse. But I want to continue posting most of my stuff on Mastodon, so... The question: are you interested in AI-related posts from me? (in addition to my typical open web fare)
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Richard MacManus @ricmac@mastodon.social
· 5mo ago
Replying to
@evan@cosocial.ca @tchambers@indieweb.social @agenticweb @evan@mastodon.social Evan, just checking a couple of potential technical issues: 1) I looked at this tags account just now and it only shows 1 follower (me), but you and Tim both mentioned you had followed it... 2) It didn't pull in my most recent post with this tag: https://mastodon.social/@ricmac/116522803377879897
Open quoted post
Quoting
Richard MacManus
@ricmac@mastodon.social
AX was the new DX. Now it’s becoming the new UX. In my latest post, I explore how "agent experience" has morphed beyond "developer experience" and become a branch of "user experience". https://ricmac.org/2026/05/05/agent-experience-new-ux/ #AgenticWeb #AI
Open quoted post
mastodon.social
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Richard MacManus @ricmac@mastodon.social
· 5mo ago
Replying to
@tchambers@indieweb.social @evan@cosocial.ca @agenticweb @evan@mastodon.social And this is what I see:
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Richard MacManus @ricmac@mastodon.social
· 5mo ago
Replying to
@despens@post.lurk.org @GIFmodel@olia.geocities.institute I’ve already explained my reasoning and I don’t appreciate personal attacks on this or any platform. If you respond again like this I will block you.
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Richard MacManus @ricmac@mastodon.social
· 3mo ago
Replying to
@dansup@mastodon.social @tchambers@indieweb.social I read this nodding, because it’s the exact same experience I have as an indie media operator — it’s so hard getting anything new off the ground these days.
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