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Itamar Medeiros

@designative@mastodon.social
mastodon 4.8.0-nightly.2026-10-06
  • Open on mastodon.social

Husband. Dad. Born in #Brazil, living in #Germany. VP of #DesignStrategy at #SAP SuccessFactors (Opinions are my own) #UX #Designer #Photographer #Speaker #BassPlayer #Capoeira. You can find me at https://www.designative.info/

527 Followers
875 Following
21 Posts
Joined November 19, 2022
Blog:
https://www.designative.info/
LinkedIn:
https://www.linkedin.com/in/designative/
YouTube:
https://www.youtube.com/designative
Bluesky:
https://bsky.app/profile/designative.bsky.social
Open post
Itamar Medeiros @designative@mastodon.social
· 6mo ago

We spent decades moving beyond #commandline—toward #interfaces that made work visible.

Now we’re rebuilding everything as chat.
Not because it fits the work, but because the tech allows it.

This isn’t a technical shift. It’s a design regression worth debating.

#AI #AgenticAI #UX #UserExperience #ConversationDesign #ConversationalUI #HumanAgentCenteredDesign

https://www.designative.info/2026/03/19/the-conversation-trap-why-defaulting-to-chat-might-be-the-biggest-interaction-design-mistake-of-the-ai-era/

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Open post
Itamar Medeiros @designative@mastodon.social
· 6mo ago

Why do AI collaboration tools fail remote teams?

Maybe the issue isn’t the tech—but how we structure the work. When collaboration is misapplied, AI doesn’t fix it—it exposes it.

Are we designing for alignment… or just adding tools?

#AI #Collaboration #RemoteWork #UX #ProductDesign #DesignStrategy

https://www.designative.info/2026/04/02/the-real-reason-ai-isnt-helping-your-team-work-better/

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Open post
Itamar Medeiros @designative@mastodon.social
· 6mo ago

We’re not just designing features anymore—we’re deciding what systems are allowed to do. Most teams skip that step. What if the real design problem isn’t automation, but delegation? Where should systems act—and where should they stop? #uxdesign #productstrategy #ai #humancentereddesign #AgenticAI

https://www.designative.info/2026/03/27/from-understanding-work-to-designing-delegation/

From Understanding Work to Designing Delegation » { design@tive } information design
{ design@tive } information design

From Understanding Work to Designing Delegation » { design@tive } information design

Task analysis reveals how work really happens. Designing delegation turns that insight into boundaries, control, and safe automation.

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Open post
Itamar Medeiros @designative@mastodon.social
· 26mo ago
Replying to
@garius does it mean that the destruction of the twitter brand, replacing it with “X” comes for his inability of letting go of a previous failure?
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Open post
Itamar Medeiros @designative@mastodon.social
· 5mo ago

We talk a lot about what AI agents should do. But who defines what they’re allowed to do?

Workflow encapsulation shifts design from interfaces to boundaries and makes design leadership a governance issue.

Are you ready for that shift?

#DesignLeadership #AgenticAI #UXStrategy #DesignManagement #AI

https://www.designative.info/2026/05/04/designing-boundaries-not-features-workflow-encapsulation-as-a-leadership-discipline/

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Open post
Itamar Medeiros @designative@mastodon.social
· 5mo ago

#AgenticAI breaks traditional requirements. If systems interpret goals, are outcomes enough—or do we need explicit intent? Intent documentation in agentic #ProductDesign may be the missing layer. Curious how teams should adapt?

#ArtificialIntelligence #DesignManagement #DesignStrategy

https://www.designative.info/2026/04/29/from-intent-to-alignment-why-design-leadership-must-institutionalize-intent-documentation-in-agentic-product-design/

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Open post
Itamar Medeiros @designative@mastodon.social
· 5mo ago

In honor of Earth Day, NASA’s Kennedy Space Center shared an interactive digital tool turns satellite images of the planet’s landscapes into a typeface. https://www.fastcompany.com/91531474/nasa-your-name-in-landsat #typography

fastcompany.com
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Open post
Itamar Medeiros @designative@mastodon.social
· 5mo ago

Healthy public incentives, a #cinema tradition and a united local film community have helped #Recife — my hometown— onto the international stage https://variety.com/2026/film/global/recife-brazil-film-hotspot-mendonca-filho-mascaro-gomes-1236726831/?fbclid=IwdGRleARUpflleHRuA2FlbQIxMQBzcnRjBmFwcF9pZAo2NjI4NTY4Mzc5AAEemtg26tOsKKvKsUjpr7D3Me5uvvFtnvvKGykVE3uywgt0Y9LQEwMcjroe8s4_aem_3IuyjeMQJqFBH26N3lMwyA&utm_id=97758_v0_s00_e0_tv0 #Brazil

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Open post
Itamar Medeiros @designative@mastodon.social
· 5mo ago

We can trace everything our AI systems do—but can we tell if it’s actually good?

Evaluation in agentic AI is not about more metrics. It’s about defining what “good” means—and testing it continuously.

Are your #evals designed—or just observed?

#AgenticAI #ProductStrategy #UXStrategy #ProductDesign

https://www.designative.info/2026/04/21/from-behavior-to-judgment-designing-evaluation-for-agentic-systems/

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Open post
Itamar Medeiros @designative@mastodon.social
· 5mo ago

We’ve focused on explainability—but is that enough?

If you can explain a decision but can’t see how the system behaves over time, can you really trust it?

Maybe the real gap in AI design isn’t reasoning… it’s observability.

#AI #UX #ProductStrategy #HumanAgentInteraction #Observability #Metrics

https://www.designative.info/2026/04/20/ai-observability-is-the-missing-layer-in-human-agent-systems/

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Open post
Itamar Medeiros @designative@mastodon.social
· 5mo ago

Oscar Schmidt, Brazil's basketball legend, passed at 68. He turned down the NBA and still became a legend. Was it a bold choice or a missed shot? After photographing him with Magic Johnson, I saw his genius in a different light. #Basketball #RIPOscar

https://www.designative.info/2026/04/18/for-inspiration-the-story-of-schmidt/

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Open post
Itamar Medeiros @designative@mastodon.social
· 6mo ago

We keep saying “put a human in the loop” as if that guarantees control. But what if it doesn’t? What if control isn’t about presence—but about how responsibility and authority are designed? Where does HITL actually break down? #AI #AgenticAI #HumanAgentCenteredDesign #ProductStrategy

https://www.designative.info/2026/04/10/human-in-the-loop-is-not-a-strategy/

Human-in-the-Loop Is Not a Strategy » { design@tive } information design
{ design@tive } information design

Human-in-the-Loop Is Not a Strategy » { design@tive } information design

Human-in-the-loop (HITL) promises control—but without clear roles and boundaries, control fragments and responsibility become unclear.

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Open post
Itamar Medeiros @designative@mastodon.social
· 6mo ago

Brazil closed 2025 with a record 9M+ foreign visitors and the world’s fastest tourism growth. A success story, yes—but at what cost, and for whom? Is Brazil designing a resilient visitor economy or just chasing numbers? Join the debate in the comments.

#Brazil #Tourism #TourismTrends #Economics #Travel #travelindustrytrends #travelindustryreport

https://www.designative.info/2026/03/25/economy-in-brazil-record-number-of-tourists-in-2025/

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Open post
Itamar Medeiros @designative@mastodon.social
· 6mo ago

We didn’t evolve past command lines to rebuild them as chat.

Getting out of the conversation trap means designing *when not to talk*: combining conversation with direct manipulation, restoring visibility, and matching interaction to the job. Are we choosing the right modality or defaulting to chat?

https://www.designative.info/2026/03/23/beyond-the-conversation-trap-designing-for-hybrid-human-agent-interaction-modes/

Beyond the Conversation Trap: Designing for Hybrid Human-Agent Interaction Modes » { design@tive } information design
{ design@tive } information design

Beyond the Conversation Trap: Designing for Hybrid Human-Agent Interaction Modes » { design@tive } information design

Hybrid interaction patterns for agentic AI show how conversation and direct manipulation work together to support real work beyond chat-first design.

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Open post
Itamar Medeiros @designative@mastodon.social
· 6mo ago

Strategy starts with shifting beliefs. Liminal Thinking gives you the tools to create change by making assumptions visible and new thinking possible. #DesignStrategy #OrganizationalChange #UXLeadership

https://www.designative.info/2026/03/18/book-review-liminal-thinking-by-dave-gray/

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Open post
Itamar Medeiros @designative@mastodon.social
· 6mo ago

40 years of Songs from the Big Chair: a record that taught me to live with the tension between “Shout” and “Everybody Wants to Rule the World.”

https://www.designative.info/2025/02/25/for-inspiration-everybody-wants-to-rule-the-world-by-tears-for-fears/

For Inspiration: “Everybody Wants to Rule the World” by Tears for Fears » { design@tive } information design
{ design@tive } information design

For Inspiration: “Everybody Wants to Rule the World” by Tears for Fears » { design@tive } information design

40 years of Songs from the Big Chair: a record that taught me to live with the tension between “Shout” and “Everybody Wants to Rule the World.”

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Open post
Itamar Medeiros @designative@mastodon.social
· 6mo ago

Most AI tools support to collaboration focuses on transcripts, summaries, and notes. But recording conversations doesn’t create alignment—grounding mechanisms do.

AI Agents in teamwork should focus on maintaining shared understanding, not just documenting collaboration.

https://www.designative.info/2026/03/14/common-ground-at-scale-maintaining-shared-understanding-when-agents-mediate/

Common Ground at Scale: Maintaining Shared Understanding When Agents Mediate » { design@tive } information design
{ design@tive } information design

Common Ground at Scale: Maintaining Shared Understanding When Agents Mediate » { design@tive } information design

In the age of agentic AI, collaboration agents shouldn’t just summarize meetings—they should help teams build and maintain shared understanding.

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Open post
Itamar Medeiros @designative@mastodon.social
· 6mo ago

As "The Secret Agent" walks into Oscar weekend with four nominations, the real question isn’t “How many Oscars?” but “Which values are we amplifying when the world is watching?” From Recife’s streets to Hollywood, what should success mean for artists and designers today?

https://www.designative.info/2026/03/13/arts-in-brazil-the-secret-agent-heads-into-oscar-weekend-with-four-nominations/

Arts in Brazil: “The Secret Agent” Heads into Oscar Weekend with Four Nominations » { design@tive } information design
{ design@tive } information design

Arts in Brazil: “The Secret Agent” Heads into Oscar Weekend with Four Nominations » { design@tive } information design

Wagner Moura and The Secret Agent head into Oscar weekend with four nominations, turning Pernambuco’s darkest memories into global reflection.

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Open post
Itamar Medeiros @designative@mastodon.social
· 6mo ago

With a total of 87 consortium members involved, the project aligns with broader EU strategic priorities and the work of organisations like IPCEI-CIS, the Smart Networks and Services Joint Undertaking (SNS JU) and EuroHPC, supporting European industrial competitiveness. https://digital-strategy.ec.europa.eu/en/news/commission-announces-eu75-million-euro-3c-project-build-federated-telco-edge-cloud-infrastructure #SovereignCloud

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Open post
Itamar Medeiros @designative@mastodon.social
· 7mo ago

The European Parliament adopted on Tuesday a series of recommendations urging lawmakers to find a “permanent” solution to protect #copyright from use by #artificialintelligence (#AI), a move that #creativeindustry groups say signals strong political backing for #artists and rights holders.

#IntellectualPropertyProtection #IntellectualProperty #Creativity #CreativeProcesses

https://www.euronews.com/next/2026/03/10/eu-parliament-urges-new-rules-to-protect-creative-works-from-ai-training

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Open post
Itamar Medeiros @designative@mastodon.social
· 7mo ago
reuters.com
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