Half of web requests are bots as agency CPMs climb 20%: Bots and AI agents now pass half of all web requests. Agencies report retargeting pools filling with non-humans and CPMs up 20%, while some brands want more. https://ppc.land/half-of-web-requests-are-bots-as-agency-cpms-climb-20/ #DigitalMarketing #AdTech #Bots #AI #WebTraffic
