CIMM outlines six steps to stop AI from distorting ad budgets: The industry group's new paper says unclear MMM inputs could let AI systems misjudge TV and video value; six fixes target data gaps before 2027. https://ppc.land/cimm-outlines-six-steps-to-stop-ai-from-distorting-ad-budgets/ #AI #Advertising #DigitalMarketing #AdBudgets #MarketingStrategy